College football is back in full swing on the campus of the campus of the University of Akron, and there's a new optimism surrounding the program.

Zips fan Lori says that new head coach Terry Bowden will bring an exciting brand of football to Akron in 2012.

"We are so excited for Bowden ball, and it's time to fear the dadgum roo!!"

"Fear the Dadgum Roo" was one of the slogans used  by coach Bowden in the months leading up to the season. It was a play on the Southern charm of the new Zips football coach and his father Bobby, who popularized the use of "dadgum" during his coaching days at Florida State.

Kailey Hruska of the AK-Rowdies agrees that the Zips' new head man is the right man for the job here in Akron.

"I think Terry's going to do a great job coaching this year."

One of Zips' loyal fans Steve says once Bowden can recruit some of his athletes, he can get the Zips out of the basement and into the MAC Championship in the near future.

"You put a good coach in with the facilities we have and the backing of the university I think that all signs point to success."

One of the more popular changes is coming off the field. Starting this season at InfoCision Stadium-Summa Field, beer will now be sold at the game, much to the delight of Dylan Leemier.

"I'm thrilled," Dylan says. "I like beer."

For some fans, suds won't put people in the seats.

"It doesn't matter if the team's no good, says student Spencer Forshey.

"People want to see a competitive team."

Mike Saxon says you have to put a good product on the field or it won't matter what gets sold at the concession stands.

"I think it's good (beer at the stadium), but I think the only way you can bring people here is to put a winning program on and I feel Terry Bowden and his staff will bring that winning tradition to the University."