Bad enough: Indians.
Worst of all: Chief Wahoo.
In the mind of Sundance, director of the Cleveland American Indian Movement, the terms are offensive and need to be set aside. He knows it's unlikely and admits that the annual protest held by his group has become routine.
"We're going to hold up signs, get ridiculed for about two hours and then we're going to go home," said Sundance.
He says other protests during the season are met with less hostility than he sees on Opening Day.
"They are a very hostile, very beligerant group of people who are very disrespectful," said Sundance.
He doesn't buy claims that American Indians should feel honored, noting that Chief Wahoo is an offensive caricature and the name "Indians" was adopted at a time when people were openly, publicly prejudiced.