Authors: Joshua Cohan
(NEW YORK) -- Coffee or juice? If this is your morning breakfast dilemma, Pepsico has attempted to make your “a.m.” a little easier.
Mountain Dew Kickstart is the brand’s answer to a morning energy drink in the form of a sparkling juice. While the ingredients are unknown since the product won’t debut until the end of February, according to press materials released by Pepsico, the drink will contain 5 percent juice, vitamins B and C and caffeine.
“Our consumers told us they are looking for an alternative to traditional morning beverages – one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days,” said Greg Lyons, Mountain Dew’s vice president of marketing in a statement.
One 16-ounce beverage contains 80 calories. Two flavor choices are offered: Orange Citrus and Fruit Punch.
This isn’t the first time Mountain Dew has jumped on the breakfast scene. In September Taco Bell introduced Mountain Dew A.M., a drink that combines both the soda and orange juice.
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