Authors: Christine Hsu

Samsung(NEW YORK) -- We all know the real reason many of the estimated 111 million viewers will be tuning into the Super Bowl on Sunday: No, not to see if Beyonce is lip-synching or not, but to watch what kind of commercials are worth the nearly $4 million companies paid for the 30-second spots.
Here’s a little something to whet your appetite.

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Seth Rogen and Paul Rudd try to pitch their ideas for Samsung Mobile USA’s “Big Game” ad.
Lifeguards are cool. Astronauts are better. Or so Axe Apollo wants you to believe.

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Mayhem tempts Adam and Eve in the Garden of Eden. Allstate Insurance helps.

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