Americans love their coffee as Zagat found out in its first coffee survey of 1,700 java junkies. For instance, people who drink coffee daily enjoy 2.2 cups of brew on average. The Zagat survey also delved into how often people drink coffee, what they put it in, how much they would paid for it, when they started the habit and so much more. Here are Zagat's findings:
-- How often do you consume coffee drinks?
Every day: 83%
A few times a week: 12%
A few times a month: 2%
A few time a year: 1%
How much is too much for a regular coffee?
Average: $3.52
How much is too much for a barista-prepared coffee drink?
Average: $4.86
How did the economic downturn affect your coffee-drinking habits?
Coffee habits were not affected by the downturn: 65%
Switched to making coffee at home: 23%
Ordered less expensive coffee drinks: 8%
Drank less coffee overall: 6%
Ordered smaller coffee drinks: 3%
Changed where I buy my drink: 3%
Could you eliminate coffee from your diet if you wanted to?
Yes: 58%
No: 42%
What age did you start drinking coffee?
10-14: 20%
15-19: 44%
20-24: 22%
25-29: 7%
30 or older: 5%
Don't remember: 2%
What temperature do you prefer?
Iced: 3%
Hot: 55%
Depends on the Season: 42%
What's your favorite hot coffee drink?
Regular Coffee: 31%
Latte: 18%
Cappuccino: 12%
Espresso: 8%
Americano: 7%
Flavored latte: 6%
Macchiato: 4%
Mocha: 5%
Flat white: 2%
Red-eye: 2%
Chai: 1%
Other: 4%
What's your favorite iced drink?
Iced coffee: 34%
Iced latte: 14%
Iced flavored latte: 12%
Iced Americano: 9%
Iced mocha: 9%
Blended iced coffee drink: 8%
Iced cappuccino: 6%
Iced macchiato: 3%
What sweetening agent do you prefer?
No Sweetener: 53%
Sugar: 20%
Splenda: 11%
Stevia: 3%
Agave Nectar: 2%
Equal: 2%
Sweet'N Low: 2%
Whipped cream: 1%
Other: 6 %
What kind of dairy product (or dairy substitute) do you use in your coffee?
None, drink it black: 30%
Half-and-half: 25%
Whole milk: 16%
Skim milk: 15%
2% milk: 13%
Creamer: 9%
Soy milk: 8%
1% milk: 8%
Other: 6%
Do you prefer to drink coffee from:
Neighborhood shops: 38%
Make it myself: 33%
Large chains: 18%
Fast-food chains: 1%
Bakeries: 2%
Delis, gas stations, coffee carts: All 1 %
Other: 4%
What is an appropriate amount of time to linger (at a coffee shop)?
15 minutes: 37%
30 minutes: 23%
Leave when you're finished: 17%
1 hour: 12%
Indefinitely: 11%
Other: 5%
