Hotels are logging a surprising amount of personal data on us, doing research to try and best accommodate our needs - before we even ask for them.
They scour our social media sites, go through our trash, and remember all the details we tell them so that they can leave a cute treat from the dog we left at home, or book us a tennis lesson - trying to look thoughtful and to stay one step ahead of our needs.
These are called surprise-and-delight moments - ones they can tailor to us the better they know us. If you tweet about LGBT rights, they'll try to include a magazine or note in your welcome packet - showing they care about your needs.
In fact, some hotels Google us and dig around, create a short profile, and share it with their staff before we check in.
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