Everyone wins at the Oscars this Sunday. While a few of Hollywood’s best and brightest will get to walk away with a coveted golden statuette, the nominees who don’t can console themselves with a gift bag worth more than $45,000.
This year’s goody bags include a $12,000 trip to Australia, condoms, a $600 acupuncture appointment and a package of 10 personal training sessions valued at $850. Circus lessons for the nominee’s children worth $400 are also included, as well as a $5,000 facelift procedure, an $1,800 one-year membership to Heathrow Airport’s private VIP service, a $3,000 stay at the St. Regis Punta Mita Resort in Mexico, and Windex.
Distinctive Assets, a marketing firm, will be delivering the goody bags to the nominees who did not win. For 11 years, the firm has given consolation gift bags to Oscar nominees in the major categories who come home empty-handed.
“It was a way for us to reach the exact talent we wanted [major nominees] without having to deal with the immense production challenges of the Hollywood/Highland area during Oscar week,” Distinctive Assets CEO Lash Fary told ABC News.
Nominees in the major categories – including best actor, best actress and best director – as well as the host, Seth McFarlane, will all have the gift packs delivered the morning after the awards, either directly or through their management.
“Even Hollywood’s most acclaimed stars are disappointed over this particular loss,” Fary said. “And when our consolation gift shows up the next day, we like to think it is welcome distraction.”